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About Us

About our company

At Pure Diesel Power, our goal is to provide industry leading customer service while offering parts at competitive prices. 

Pure Diesel Power (PDP) was established in Central Wisconsin in February, 2006. Originally a solo startup, we now employ over 15 full time employees and have a full service shop, showroom, and warehouse facility. 
We proudly provide diesel mechanics and enthusiasts with the necessary performance parts and accessories they may need to get the job done.
We take pride in offering top-quality customer service both before, during, and after the sale. We do our best to keep our customers informed on order shipping status and quickly inform you of any potential order delays or issues. 

We use one simple equation: Price + Quality = Value

We know what it takes to compete with the best parts dealers on the web, and commit ourselves to providing excellent customer service with a dedication to offer only well-engineered diesel performance parts with the no pressure sale. We encourage our customers to call with questions so that we may help them choose the correct part(s) depending on what works best for their application, not what makes us more money.

From mild to wild, our online portal has a wide variety of diesel performance parts and accessories that provides a fast, secure checkout process to get you up and running ASAP! We provide parts for most diesel truck applications, semis, motorhomes, and even some diesel cars. Be it for daily driving, towing, drag racing, sled pulling, or just going fast. If you do not see a part on our site, or have any questions about our performance diesel parts or just have general inquiries, please contact us at 715-254-1833.


Aerial of PDP shop